So– you’ve been eyeing GoHighLevel, huh? Maybe you’ve seen the beautiful evaluations. Read about the all-in-one magic. Review how it can change your CRM, your email marketing devices, your sales funnel builder, your left kidney– kidding (sort of) GoHighLevel For Mortgage Brokers.
I get it. The promise is tempting: one effective dashboard to rule them all. And if you’re running a company, the concept of enhancing everything under one roofing seems like a productivity dream. Yet let me quit you right there … since I succumbed to the buzz. And I wish someone had grabbed me by the shoulders and claimed: “Do not do it.”
In this short article, I’m strolling you through my rollercoaster of a trip with GoHighLevel– from hopeful beginnings to a complete 180. If you’re seriously taking into consideration making the switch, read this first. It’ll conserve you time, money, and a truckload of migraines.
Let’s Back Up: Why I Even Checked Out GoHighLevel
You ever before obtain that itch for something new? Like when your favored pair of shoes instantly feels … boring? That’s what took place to me. I would certainly been utilizing Keap (you could remember it as Infusionsoft) for several years– five, to be precise. And truthfully, it functioned great.
I suggest, Keap dealt with every little thing: e-mail marketing, CRM, automations, funnels, invoicing. It just clicked with the method I ran my company. Certain, it wasn’t best, yet it was dependable. Like a good old Toyota– you’re not bragging about it, but it obtains you where you need to do without breaking down.
So why did I begin looking at the flashy brand-new Tesla parked next door?
Because of shiny things disorder. Yep. It’s genuine. And if you’re a business owner like me, you understand precisely what I’m discussing. When all the Facebook teams, YouTubers, and SaaS blog writers are buzzing regarding a “game-changer,” you start asking yourself if you’re missing out. And before I recognized it, I was deep-diving into GoHighLevel demos and thinking, “Perhaps it’s time.”
Big. Error.
The Price of Switching: What It Actually Took
Allow’s not sugarcoat this– moving your company’s entire tech pile is brutal. I want I can tell you I just clicked a button and voilà, I was working on GoHighLevel by the weekend break. Nope.
Here’s a peek of what I in fact underwent:
- Exported over 20,000 calls from Keap (manually).
- Reconstruct a lots automations from square one– things like onboarding, e-mail series, lead nurturing.
- Relocated every client note, task condition, and funnel over.
- Establish landing pages. Once again.
- Reconnected settlement integrations like Stripe.
- Used near 40 hours fiddling with setups and testing workflows.
And let’s not neglect the psychological power it drew out of me. You recognize that exhausted, brain-fried feeling after looking at your screen for too lengthy? That was my life for 2 weeks straight.
I told myself, “This pain will certainly deserve it.” It had not been.
When It All Started Breaking Down
Initially, it appeared like things were functioning. Automations were shooting. E-mails were heading out. Funnels were live. I exhaled a little.
Then– chaos.
One early morning I awakened to a headache: 171 emails had been sent out to the incorrect group of get in touches with. Entirely irrelevant material. 3 days in a row. And not the same people either– various sets each time. I was frightened.
I tore through the automation settings, deleted and rebuilt sequences, even reached out to support. Their feedback? “Server concern.” Uh … what?
No resolution. No necessity. No accountability. And the e-mails just kept heading out like a rogue robotic on auto-pilot.
Then, I was done relying on GoHighLevel with anything essential. My audience mattered too much to take the chance of an additional error.
Poor UX = Slow Fatality by Irritation
Let me repaint you a picture. You’re attempting to modify a workflow. Simple job, right? Other than now you’re 12 clicks deep in food selections that don’t make sense. Labels aren’t clear. Settings are concealed in position no one would rationally look.
Their funnel builder? Do not also obtain me started. You have to gain access to three various arrangement panels– spread throughout the interface– to update a single funnel.
It seemed like setting up IKEA furnishings without directions. I intended to like the versatility, however everything about the user experience made me feel like I required a programmer sitting next to me 24/7.
And this is originating from someone who had actually been running automations and constructing funnels for many years. If I was battling, I can not imagine what it’s like for somebody just getting going.
Surprise Charges and Shady Pricing
Right here’s something they do not promote clearly: GoHighLevel fees per email you send out via their system.
Yep. On top of your $297/month agency plan, there are tricky little costs that start piling up. I observed random $10 fees turning up– after that $20 … then $50. Turns out, I was racking up distribution charges with Mailgun, their e-mail service provider.
So what looked like an inexpensive, flat-rate platform? Not a lot. By the end of the month, I was investing greater than I did on Keap– and getting method much less integrity in return.
That felt deceitful. And it’s a dealbreaker for me GoHighLevel For Mortgage Brokers.
Email Performance Tanked– And That Was the Last Straw
If you do any sort of email marketing, you recognize exactly how vital deliverability is. You spend years nurturing your listing, constructing count on, make improvements subject lines. So when your open prices hand over a high cliff, it resembles seeing your effort obtain purged away.
That’s precisely what happened when I switched over to GoHighLevel.
My open prices fell from around 35% to hardly scratching 10%. I modified subject lines, confirmed domains, heated up IPs– you call it. Still nothing.
Email after e-mail landed in spam or promotions folders. And since GoHighLevel depends on third-party deliverability devices (without much assistance), I was left playing email roulette.
At that point, I couldn’t warrant staying. I disengaged and went back to Keap.
So, Should You Utilize GoHighLevel?
Truthfully? I would not suggest it. Not if you’re searching for something secure, intuitive, and trustworthy. There’s way too much at risk– your track record, your consumer experience, your profits.
However if you’re still interested, a minimum of go in with your eyes wide open. Test every little thing. Do not blindly rely on the hype.
Lessons Learned (So You Do Not Repeat My Errors).
Here’s the truth no one tells you when you’re chasing the following “all-in-one” tool:
1. Stick with what jobs– unless there’s a great factor to switch.
Keap wasn’t fancy, yet it was strong. That deserves more than any new feature.
2. Simpleness defeats complexity– every time.
An user-friendly device that does 80% well is far better than a Frankenstein platform that does 100% badly.
3. Don’t succumb to low cost– check out the real cost.
Read the fine print. Inquire about deliverability charges. Know what “endless” really indicates.
4. Watch out for biased testimonials.
A great deal of the beautiful reviews around? They’re from affiliates trying to score a commission. Discover individuals with nothing to get.
5. Listen to your digestive tract.
If something really feels off throughout your free trial or onboarding phase– don’t ignore it.
Better Alternatives to Take Into Consideration
If you’re searching for a platform that in fact functions the way it assures, check these out:.
Keap– My top pick. Incredible automation, strong deliverability, and wonderful support.
GreenRope— All-in-one CRM with wonderful project monitoring tools for small teams.
HubSpot— Enterprise-grade devices with a sleek UX. Perfect if you’re scaling fast.
Monday— Even more project-focused, yet terrific for client cooperation and job tracking.
Bonsai— Constructed for consultants and creatives. Super tidy, extremely structured.
Final Word
Look, I get it. GoHighLevel seems like the solution to every little thing. And if it worked flawlessly, I ‘d probably be their largest cheerleader. Yet it really did not. And I can not make believe or else.
So before you study a major movement– or worse, encourage your customers to do the very same– breathe. Ask the difficult concerns. And consider whether the “all-in-one” dream deserves the real-world compromises.
You’ve functioned also tough to develop something fantastic. Do not risk it on a platform that still seems like a beta test.
If you desire my two cents? Stick with devices that just work.